Round One! Fight!
Round One! Fight!

Our young hero stumbles through the world of music, online cultures and bacon sandwiches in the hope that his next leap, will be the leap home.

Here are some other things that I do:

Pick Your Weapon
My Band duuuude

Brave Or Invincible Records
The record label I part own and run

The Forum on Rhubarb Radio
The weekly radio show I co-present

     

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July 28th, 12:39pm 0 comments

Want to be the "go to" online merch store for bands? Do this.

There are a lot of these "made to order" merch stores that target bands cropping up - Spreadshirt, Toto Merch, Reverbnation's Reverb Store/Audiolife, Streetshops to name but a few.

The idea is that the band doesn't have to get merch made in advance, it can be made to order with the store taking £X and then the artist able to set however much they want to make on top of that set price. For the bands it is a no risk way to sell merch, for the store it's all about the long tail. All good so far.

The Reverb Store and Audiolife (essentially using the same software) also allow bands to sell MP3s and made to order CDs within their store. Nice.

However, they are ALL missing a trick. Any one of these store solutions could become the absolute ultimate in online merch store providers if they just added a couple of features.

If any store manages to tick all of the following boxes then they will win this game. Everyone else can go home.

Made to order merch

Yep, everyone ticks that box. It's the core of their business and I am focusing on these companies instead of other online merch stores, such as Big Cartel, that don't offer made to order merch.


Various currencies

It sounds obvious, but this is the WORLD WIDE web. Bands will have a fanbase that is largely based in one country. Let them set the currency. At the moment, Reverb Store and Audiolife are only available in USD.


Digital music sales

Allow us to put MP3s for sale. If you're feeling REALLY cool, let us give them away. So far, just Reverb Store/Audiolife allow you to sell music.


Let us sell our OWN products in the store.

This for me is the big one. I may not be able to afford 100 bulk T shirts, but I can afford to hand make some really awesome limited edition tapes. Let me sell these alongside the made to order merch, seamlessly in the same place, and you can take 10%. I'll sort out order fulfilment, you just give me that space to sell. Hell, maybe I DO have some bulk T shirts, why can't I sell those ALONGSIDE the ones already in the store? Again, here's 10% for your trouble. It's easy making money isn't it?

I don't even care if it's customisable or embeddable. Give me those features and I'm your's forever.

If just ONE of those stores up there did this, then there would be no need for bands to have separate merchandise, MP3 and physical music stores, regardless of budget or size of band.

The point is that this would be so easy for those companies to do that it's ridiculous that it hasn't been done already. If anyone listens to me who can do this, do it. You'll make millions.

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Posted 1 day ago by Nick Moreton

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July 27th, 12:41pm 2 comments

Dear Myspace...

I am a musician.

If I was to list every problem with your service for musicians then there would simply not be enough space on the internet to hold this blog post. For now I have one simple request:

Delete the option "unsigned" for bands and artists.

We are not unsigned. The internet age has blurred the lines between bands and the record labels that they used to rely on. We now have access to full world wide distribution, we can target the "new" press - the blogs - and get our voices heard, we can promote directly to the people who are likely to enjoy our music. We have the power.

We are not unsigned. We are DIY. You MADE us DIY.

As a good friend of mine remarked "the label 'unsigned' suggests that you actually want to be 'signed'".

The difference between the DIY scene and the Independent labels is simply one of experience and contacts. Given time DIY naturally becomes independent. They are one and the same, it is just a case of semantics and time.

The difference between DIY & independent labels and major labels is one of longevity. DIY/Independents have it, majors don't.

The times, they are a changing. You, Myspace, ensured that happened in your early days. The problem is that you still believe in the "unsigned". You need to change in order to survive. Other services are doing things better for musicians, because they don't believe in unsigned, they believe in DIY. If you have any chance of continuing to be the "go to" place for musicians, then you need to embrace DIY. Everything else should logically follow.

So, let's all agree, from now on, we can choose "Independent", "Major", or "DIY".

Any artist who wishes to be referred to as "unsigned" has only themselves to blame.

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Posted 2 days ago by Nick Moreton

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July 2nd, 9:18am 0 comments

The "ITV Covers an African football team drinking game"

ITV just LOVE to patronise Africa during this World Cup. Have fun by playing along to their coverage with this handy drinking game!

(Warning: Playing this game will result in certain death through alcohol poisoning)

1 Shot when:

  • The team is referred to by their nickname (notice this NEVER happens with any of the European/Asian/South/North American nations)
  • Images of townships/smiling children are used in the build up
  • Shots of the crowd are acompanied with "They are LOVING just being here" from the commentator.

2 Shots when:

  • The continent of Africa is spoken about as if it is one nation OR a phrase like "Africa is united behind _____" is used.
  • A team or country is described using the words "proud", "brave", "colourful" or "culture".

3 Shots when:

  • ANY African politician/dignatory/religious leader/freedom fighter is mentioned, regardless of the relevance to either the match, or the country involved.
  • Clive Tyldesley attempts to speak in an African dialect

There you go, feel free to add your own rules and get completely and utterly smashed.

 

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Posted 27 days ago by Nick Moreton

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June 19th, 12:51am 0 comments

England - What went wrong?

I don't talk about football on here, but aside from music it is my other first love.

Last night I watched the worst England football performance I have ever seen, and like every single person who watched that game, I have some views on why it went wrong.

I actually think that one thing is wrong with the England team: Fabio Capello.

Now, I'm not usually one to jump all over a manager, but there are several things that I believe Capello has got catastrophically wrong.

The Media/Hype

Back in 1996, during our last really good performance in a major tournament, England football was still covered in the newspaper back pages. Now every single move is front page news and every tiny mistake leads to a player being utterly crucified by the media. It's not cool, and the media have to take responsibility, but this is unfortunately the way of the world right now, so the matter has to be dealt with.

Capello has done absolutely nothing to deflect this pressure away from the team, and indeed has actually managed to increase the pressure exerted by the media through his own stubborness and, dare I say it, arrogance.

For example, Rob Green makes a mistake in a match. It happens. If you're a defender or a striker you usually get away with it, but if you're a goalkeeper then usually it results in a goal. We all understand that. If this had been Sir Alex Fergusson or Arsene Wenger or Jose Mourinho then in the post match interview you can bet your bottom dollar that the response would have been "I have complete faith in Rob, he's our keeper". There. Done. No more speculation.

Instead, Capello allowed the media to speculate for an entire week about the goalkeeping situation and then dropped Green 2 hours before the start of this game. The message this sends out to all of the England players is "make one mistake, and you're dropped". This would explain why every single player last night played like they were terrified.

Squad/Team Selection

I think we have heard plenty about Capello's insistance on a 4-4-2 formation that simply does not suit our best players, and his reluctance to play someone like Joe Cole who is a consistent performer for England, but let's consider 2 players that are not in South Africa.

One is, outside Rooney, the top scoring English striker in the Premiership this season, and one is the English Goalkeeper who has kept more clean sheets than any other in the Premiership this season. Both feats achieved in mediocre mid table teams. Darren Bent and Paul Robinson. Whatever happened to Capello picking on form?

When Sven and McLaren were usurped, one of the major criticisms of both was their reluctance to drop big name players and pick on form. When Capello came in we thought this had all changed. But think about it - how different was last night's starting 11 to the team that played under Sven and McLaren? Capello has fallen into the same old trap of trying to force Lampard and Gerrard into a 4 man midfield. It will never work. Either change your formation to suit them, or change your selection to suit your formation. You can't make it work.

He's lost the players

Johnson, Terry, Carragher, Cole, Lennon, Lampard, Gerrard, Barry, Heskey, Rooney. Not a single one of these players plays for a team outside of the top 6 Premiership clubs. Several have competed in and even won Champions League finals, and several are covetted by the greatest teams in the world. They are undoubtedly world class individuals surrounded by very very good players.

So why is it they can't string together two passes against a team that only a couple of months ago Republic of Ireland beat 3-0? It has to be a mental problem.

And ultimately, the mental state of the team is Capello's responsibility, and he has spectacularly failed. The players are not playing for him, they are playing in spite of him.

---

I can't really see how this is going to turn around. We need a manager who has the balls to make difficult decisions, but understand how to man manage our players. Unfortunately I don't think that Capello is capable of doing either.

As an England and football fan, I really hope I'm wrong.

 

 

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Posted 1 month ago by Nick Moreton

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April 26th, 2:30pm 0 comments

The National - new album and interview on NYTimes.com

People say there’s a monotony to the way I sing, and I totally understand that. But maybe it’s more entertaining to watch the pole-vaulter hit the bar than go over it. Hitting the notes is less important than the attempt. If you believe what you sing, if the notes are right is insignificant.

Matt Berninger from The National puts it like no one else could. Brilliant.

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Posted 3 months ago by Nick Moreton

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April 26th, 9:57am 6 comments

Scam?

My mum received an email today from a company called 'Asia DM' - asiadm.org - that said the following

"Dear  Principal,       
                                        
We are  a domain name disputed registration service company in HongKong, which mainly deal with international company's in Asia,We have something important need to confirm with your company.

On the Apr. 20, 2010, we received an application formally. One company named J.E & Being Holding Limited applied for the internet keyword "gill-blenco-educational" and some domain names relevant to this trademark from our organization..
According to our procedures and in order to protect your intellectual property rights, we need to send this email to the original company for confirming the actual relationship with this company. because that may relate to your intellectual property on internet. Now we have not finished the registration of  J.E & Being Holding Limited yet, in order to deal with this issue better and not to confuse registering these domain names, please let someone who is responsible for trademark or domain name contact me as soon as possible.
 
In addition, we hereby affirm that our time is limited for dissent application . If your company files no dissent within the time limit,we will unconditionally approve the application submitted by J.E & Being Holding Limited.
 
(PS:If you are not in charge of this matter,please transfer this email to appropriate dept.)
 
Best Regards
 Henry Luo
Internet Copyright (Auditing) Dept."

'Gill Blenco Educational' is her company offering educational training to schools. She replied:


"This company has no relationship to me or my company. Please refuse their request. Yours Gill Blenco, Director of Gill Blenco Educational Ltd. "

And then received this:

"Dear Gill Blenco,
 
Glad to receive your reply. 
We know that you have the intellectual property for"gill-blenco-educational".we have found that J.E & Being Holding Limited is not the owner of "gill-blenco-educational".this is why we sent email to inform your company the matter.
 
Now J.E & Being Holding Limited wanted to apply for domain names gill-blenco-educational.com/ gill-blenco-educational.cn/ gill-blenco-educational.com.cn/ gill-blenco-educational.hk/ gill-blenco-educational.com.hk you have not registered yet.Pls confirm if their application these domain name will affect your company?
 
You should know that the domain name takes open registration in world,This is international domain name registration principle,So J.E & Being Holding Limited has right to register it.As a domain name registrar, we have no right to dispute their application.But as the company whose trademarks relate to the applied domains.You will get the priority to register these domain names.We will stop dealing with the registration of the third party temporarily according to our rules.
 
If you don't think their application will affect your benefit,you can give up,we will finish their registration,But if you think these domain names are useful for you,we can send the disputed application form and price list to you and help you register these within dispute period.Pls let us know your decision soon.so that we can handle the next step.
 
Best Regards
 Henry Luo
Internet Copyright (Auditing) Dept."

To me, this seems like a scam to get her to register these domain names at what I suspect would be an extortionate price.

First of all, if I register a domain name with my company of choice, UK Reg, they don't spend time checking to see if there are any companies out there who might have trademarked a similar name. If it's available it is mine.

Secondly, who would gain any advantage by registering these sets of domains? It's not like they're trying to register McDonalds.co.uk

I could be wrong, but it looks dicey to me, and I'm 99.9% sure I'm right.

Thing is, this is a clever scam, because it plays upon people's fears in an area they are not familiar with, but know is important. I am familiar with this area, and even I had to re read this several times before deciding that it was a scam.

Am I right?

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Posted 3 months ago by Nick Moreton

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April 12th, 10:22am 0 comments

Digital downloads are the best thing to ever happen to physical product

All you ever hear from naysayers in the "music industry" is how digital downloading, legal or otherwise, has killed the physical product. As far as the major labels are concerned, in the near future singles will be download only, and albums will eventually go the same way.

In one respect, this theory holds water. The mass produced, plastic, "jewel case with 4pp insert full colour silk print on body", standard CD is on it's way out, and you want to know why? It's boring. It's really really boring. 

From an aesthetic point of view the CD was never wanted. Artwork looks a hell of a lot better across 12 inches rather than 5, and the feel of the vinyl gave the listener a real sense of the production and the material used.

All the CD ever offered was convenience - skipping tracks, solid audio quality, durability - but then along came the MP3, which offered everything the CD did but for less money, 100% less space and with the added, but vital, bonus of portability. 

CDs could never offer the tangibility, beauty and experience of owning a vinyl package, and now it can not offer the convenience, price or portability of MP3. The mass produced CD is dying, not a second too soon, and I think we can all raise a glass to it's demise.

However, the notion of the physical manifestation of music, and the product therein, being dead is absolute nonsense, and as always where the major labels see only problems, the independent music world sees opportunities.

I will now show you three examples of independent artists and labels offering fans amazing physical products and packages that are cost effective for both parties, and are about a million times more desirable than a 'shop grade' CD. It is important to note that I have not had to dig deep or trawl through thousands of acts to find these examples, these are artists and labels that I already know, and with some further investigation I would bet there are many, many more cases offering this level of product.

Tim and Sam's The Tim and the Sam Band with Tim and Sam - Life Stream

This package is so damn good that I first added it to my basket, then listened to the band to check if they were any good. When I discovered that yes, they were good, I went to the checkout and snapped up this bad boy. 

On offer is a 12 inch vinyl version of the album, a CD version, a T shirt, a poster and a teabag. All of this inside a wooden box that has been hand painted with the album artwork. For £25. Twenty. Five. Quid. 

That is ridiculous value, and a wonderful package that I will value a thousand times more than if I had simply bought a CD. That is, of course, if I had actually bought a CD, which I almost certainly wouldn't - eMusic is my avenue of choice for music these days.

This level of attention to detail is what secures the band that most important of commodity: The fan. There is now a connection between me and the band, and that connection will always be there. 

Of course this band has previous, so I shouldn't be surprised at this level of effort being put into a physical product. On their previous release the band hand screen printed their own covers  for their 7" vinyl single.

That release sold out. As has the album package. Funny that.

*Note* The package arrived this morning, and it is even more impressive in the flesh - each element has been beautifully made, and it arrived with a personal note from the band. This is how it's done kids. Take notice.

Katerwaul - Here There Is No Why

Katerwaul are a post-rock outfit who hail from Aberdeen in Scotland. They decided to release their new album with a different approach to packaging. The album comes inside a 24 page book featuring the artwork and lyrics beautifully presented across the pages

At the back, the CD is attached, along with the album credits. It really is a wonderful package.

(My CD featured a hand written note from the band explaining that their CD printer had run out of ink. A wonderful touch, that really sealed the deal for me)

As Tim Courtney from the band explains;
"My love of packaging began with Radiohead. I'd always been a fan of album artwork but for me packaging began with them. When Kid A and Amnesiac both had alternative package releases it began a love affair that still goes on today.

In the digital age I have found packaging playing more of key role in beating the download wildfire. If major record labels struggle to control it, how does an unsigned band even try to compete. The answer we've found is offer more than just the music, in a format you can not download.

Coming from an art school background I've always loved designing the artwork that accompanies my lyrics. And artwork is something you rarely see in unsigned bands work. So it only makes sense to me to publish that art form along with my other art form. The music I create with three other people.

This has proved a great marketing tool. As there are other packaging and artwork collectors out there our Albums speak to that demographic of people. People don't mind paying £10 for a CD of an unsigned band if you're getting an artists book also.

Already we have received great feedback from magazines and promoters all of whom expressed that the packaging is what made the CD stand out and make the Album be heard."

We at the label were so impressed that we hope to distribute the album for the band very soon.

Viva Sleep - The House Of Viva Sleep (Walnut Tree Records)

Viva Sleep are a punk rock band from Southampton who comprise of former members of the now defunct Not Katies. Their release on Walnut Tree Records allowed fans to specify a photograph to receive along with the EP upon purchase. The photographs were displayed via a tumblr blog and the fans just needed to specify a number upon ordering.

I asked Tom from Walnut Tree what inspired this packaging choice

"I decided to release the Viva Sleep record this way because I wanted a break from the standard release - just sending the master and the artwork
off to a pressing plant is quite boring after a few releases, takes any fun away from the record label's products. 

I've always enjoyed buying DIY releases, the limited edition ones that someone has put a lot of effort into and it's taken me a while to find a band who agreed with me and didn't want a mass produced CD to impress people with. 

Viva Sleep were the ideal band to try this idea out for as they're not a band demanding success or an immediate return from their EP - so the pressure was off me.

Sales were helped massively I'd say - we've sold 80 copies so far, which is more than most bands of this size are selling. They're a very small regional
band and few people had heard of them before they signed to my label. Similar releases in the past had taken a few months to shift that many, some didn't get anywhere near that."

---------------

As you can see there are many options when specially packaging your release, and I found many more than just these three, however these are the three that I now own myself. Proof if proof were needed that this extra effort pays off.

The packaging doesn't have to be expensive, you don't need to go to the wonderful extremes that Tim and Sam did, but you have to think about it, and make the effort.

Your fans will appreciate it, they will pay for it, and if the idea is cool enough, you will likely pick up some new fans off the back of it.

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Posted 3 months ago by Nick Moreton

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March 21st, 11:47am 0 comments

Radio documentary on unsigned music, with Steve Braund and Chris Downing

I did this one last year, but I think it tells a cool story.

The main interview is with Steve Braund from metal band Vert, and we also hear from Brumcast's Little Chris.

  
(download)

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Posted 4 months ago by Nick Moreton

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March 4th, 1:03pm 0 comments

The importance of achieving imperfection

I will start of this post by saying, I do not know who this is aimed at, it could be artists, it could be producers, it could be the BBC, but all I will say is that this post was inspired by two things - the band 'Title Fight' (who I gushed over yesterday), and the closure of BBC 6 Music. 

This blog post could have been a lot longer, but I would rather debate than try and tie everything up in one long block of text.

As I explained yesterday, The Title Fight are pretty young, but what they lack in age they make up for in passion, enthusiasm and talent. 

Their debut album is the sound of youth, and as such, it is far from perfect. 

The mix is a bit shoddy in places, the vocals are a tad strained and sometimes don't quite hit the note, and the guitar work is sometimes slightly sloppy. 

But you know what? These imperfections make the album 10x more brilliant. Instead of sounding like another indentikit-emo-punk-band-straight-off-the-production-line these kids sound like kids, like human beings, like a band, like a gang. 

This music sounds real. It sounds like it will be important. It sounds fucking vital.

My immediate reaction to seeing the band live and hearing the album was to think of the early works of bands like The Get Up Kids, At The Drive In and Cap'N'Jazz. The similarities those 3 bands share? Their early recordings are sloppy, imperfect, and utterly vital to the creation of an entire scene. Those 3 bands are what we in the business of "talking shit about music" call 'seminal', 'game changers' and 'genre defining'.

This is no coincidence.

Recording a perfect track with every note in place, with every beat time stretched to hit at the right time, with every vocal sang line by line to ensure maximum 'breath allowance' may make for nice daytime radio fodder, and it might sell you some records, but imperfect records make people want to start bands of their own.

You hear a band like this, you love it, and then you say "shit, I could do this!". You realise that these guys are real kids playing real music just like you.

I could not imagine somebody hearing the over produced, note perfect, pop masquerading as punk, records by Youmeatsix and thinking the same thing.

Perfection may sound good on the radio, it may sell, but imperfection inspires.

I suppose you could ask where 6 music comes into this equation? Well, for me 6 music is the station where this imperfect music can find a voice and find an audience.

I shared a story on another blog recently regarding Steve Lamaq's old evening session on Radio 1, where I heard a track by a band called Serum called Know How. Now, I would wager that no more than 100 people in the country have heard this song, but it remains in my top 5 songs of all time.

And it is just bass and vocal. Imagine that being played on Radio One these days at 8pm of an evening.

In the days since Lamaq left Radio One and since John Peel sadly left us all, Radio One's alternative programming has been slowly but surely brought in to line with the mainstream, with any true alternatives relegated to the graveyard shift. But that was ok, because the alternative moved to 6 Music. 

With 6 Music now going, where will our alternative go? I can't see it going back to Radio One in the way it used to be, and anyone who argues that 'specialist DJs' such as Zane Lowe offer a real alternative are either being deliberately obtuse or are simply wrong.

I will say it again; Perfection may sound good on the radio, it may sell, but imperfection inspires.

The BBC should have a duty to inspire, so where will we find our imperfections now?
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Posted 4 months ago by Nick Moreton

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March 3rd, 9:33am 0 comments

This is hardcore - The importance of (sub)culture in music.

Last night I travelled to Leeds to see a triple bill of Polar Bear Club, Shook Ones, and The Title Fight play in a small dingy side room at the Cockpit (which itself is small and dingy).

I went to shows like this all the way through my formative years, and never thought anything of it, but now, a good few years since I last went to such an event, standing at the bar feeling decidedly 'too old for this shit' (Glover, 1987), I could think about the subculture that I know as 'Hardcore kids'.

The first thing that struck me that evening was the huge mix of ages, both on stage and in the crowd, and how young and old appeared to be 'as one' with no divide.

And by 'as one' I mean they were ALL going "fucking mental".

If you have never witnessed a mosh pit at a hardcore show then it is a bizarre mix of violence, anger and camaraderie. Arms are flailing and fists are clenched, with all the intent that suggests, but if somebody hits the deck they are immediately picked up and offered a consolidatory arm around the shoulder and quick singalong before festivities resume.

It's the closest you'll ever get to a real life fight club, set to fast punk rock music.

Violence at gigs isn't really my thing, but I get it. It's loud angry and incendiary music that is made for the kids, by the kids. No matter how old those kids get. The Title Fight and Shook Ones looked like they'd entered some sort of elaborate 'father and son band competition', with the former band making me feel decidedly old as their youth was only overshadowed by their brilliance. However, once Shook Ones burst into life onstage they were ageless. The power that music has means that you never need to grow up, not if you don't want to.

The sense of equality and togetherness did not end with the blurring of age gaps. Each band on the bill talked of the role that the crowd plays in not only the show, but their careers and also the scene as a whole. 
The Title Fight appealed from the stage for somewhere to sleep that night, and by the time Shook Ones made their plea, the request had already been answered. Fans flocked to the merch stand knowing that their purchase would keep the bands, and the scene, alive for a bit longer.

In this scene it is not 'us and them' it is not 'the band and the crowd' it is not 'old and young'. It is 'us', it is 'we'. The whole of the room that night was a gang.

For me, it is 'they', as I was only ever on the peripheries of this culture when I was younger, and have only moved further away from it as I have grown up. 

But I still love the music, and there is a huge part of me that wishes I was fully immersed in the culture of the hardcore kid, because then I would simply never have to grow up. 

For now I will leave you with Neck Deep from the awesome Title Fight

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Posted 4 months ago by Nick Moreton

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